Welcome to our online store. We value your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, and protect your information in accordance with the General Data Protection Regulation (GDPR).

1. Who we are

We are MeiUbeauty, an online store operating from Copenhagen. Our website address is:

If you have any questions regarding your personal data, you can contact us at:
📧 Email: [email protected]

2. What Personal Data We Collect

We collect the following types of personal data:

  • Identity & Contact Information: Name, email address, phone number, billing and shipping address.
  • Account Data: Username, password, and order history if you register an account.
  • Order & Payment Data: Products purchased, order details, and payment method. Note: We do not store your full payment card information. Payments are processed securely via PayPal and WooPayments.
  • Newsletter Preferences: If you opt in to receive promotional emails.
  • Technical Data: IP address, browser type, operating system, and referring URLs.
  • Cookies & Usage Data: See section 8.

3. Why We Collect Your Data

We collect and use your data for the following purposes:

  • To process and deliver your orders.
  • To manage your account and order history.
  • To send transactional emails (order confirmations, shipping updates).
  • To send promotional emails (only with your consent).
  • To detect and prevent fraud or security issues.
  • To comply with legal obligations (e.g. invoicing, tax).

4. Legal Basis for Processing (Under GDPR)

We process your personal data under the following legal bases:

  • Contractual necessity – for fulfilling your order or account registration.
  • Consent – for sending newsletters and promotional materials.
  • Legal obligation – for tax, accounting, or compliance purposes.
  • Legitimate interests – for improving our services and preventing fraud.

5. Who We Share Your Data With

We may share your data with:

  • Payment processors: PayPal and WooPayments – for processing transactions.
  • Shipping providers: PostNord and DAO – to deliver your orders.
  • Email marketing platforms: [Insert email service provider, e.g. Mailchimp, MailerLite] – for sending newsletters (only if you subscribed).
  • IT and website support providers – for site hosting and maintenance.
  • Spam detection services – for comment moderation (e.g. Akismet).

We do not sell or rent your personal data to third parties.

6. Cookies and Tracking Technologies

We use cookies to:

  • Enable essential site functions (like shopping cart and account login).
  • Remember your preferences (e.g. language, display settings).
  • Analyze site usage (only if analytics tools are implemented).

You can manage your cookie preferences in your browser settings.

7. Email Marketing and Promotions

If you subscribe to our newsletter, we will send you emails about products, special offers, and updates. You can unsubscribe at any time by clicking the “unsubscribe” link in any email or contacting us directly.

We do not send marketing emails without your explicit consent.

8. Your Data Protection Rights (For EU/EEA Residents)

Under the GDPR, you have the right to:

  • Access the personal data we hold about you.
  • Request correction of inaccurate or incomplete data.
  • Request deletion of your personal data.
  • Object to or restrict how we use your data.
  • Withdraw consent at any time (for marketing emails).
  • Request data portability.

To exercise any of these rights, please contact us at: [email protected]

9. How Long We Keep Your Data

We retain your data as follows:
Order records: 7 years, in compliance with accounting laws.
Newsletter subscriptions: Until you unsubscribe.
User accounts: As long as your account is active or until requested for deletion.
Comments or contact forms: Indefinitely, unless requested for deletion.

10. How We Protect Your Data

We use industry-standard security measures including:

  • Secure SSL encryption on our website
  • Strong password requirements for user accounts
  • Limited access to your personal data

Your data is stored on secure servers hosted by our web service providers.

11. Third-Party Content and Services

Our site may include embedded content (e.g. YouTube videos, Instagram posts). These third-party websites may collect data about you, use cookies, and track your interaction. Please review their privacy policies.

12. International Data Transfers

As we use third-party services such as PayPal and email providers, your data may be transferred outside the EU/EEA. We ensure that all such transfers comply with GDPR requirements, including the use of Standard Contractual Clauses or adequacy decisions.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. All changes will be posted on this page with the updated date above. We recommend checking back periodically.

14. Contact Us

If you have any questions about this Privacy Policy or your personal data, you can contact us:

📧 Email: [email protected]

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